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Naming
MSG experienced team of marketing specialists and copywriters knows all about successful brand naming. Check with our clients’ happy testimonials. Right company or product name is its direct way to the market and client loyalty.
Naming is a rather complicated branding stage including several steps. Our specialists can offer following range of services:
- Collecting information about the company/ product, defining client preferences, doing market research
- Brainstorming, creating several concepts, verification with Rospatent
- Conducting research, e.g. focus groups, to define the best concept
- Getting client approval
- Another focus group
- Presenting data to the client, selecting the name
- Legal registration
Selecting a good name is a rather diligent process requiring solid background in psychology and linguistics. Our specialists have competences in both o them.
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