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Presentation of the new model "Ural NEXT 6/4"
On October 18, the long-awaited presentation of the new generation of legendary off-road trucks "Ural" took place on the territory of the Heli Drive helicopter center.

In the shortest possible time MSG agency developed the idea of starting sales of cars and organized their presentation. The concept of the event included the development of a show-program, engineering and technically competent solution for the use of helicopter hangar of Heli Drive center ,the organization of the official representative part, buffet, zoning, branding and technical component. The event gathered a lot of distinguished guests, among them were the top executives of the largest companies: construction, oil production and other key sectors of the economy.

The event started with the official part. Speakers talked about the technical advantages and innovations of trucks, and then our guests were able to see the cars with their own eyes. A bright accent on the presentation of cars was an art show, specially designed for this event. The second part of the event was held in the street, literally, in the fields. It was here that the test drive was organized, where guests could test new off-road trucks. This pleasant evening ended with the receiving of gifts. The festive quiz from the presenter and the lottery provided not only positive emotions, but also presented the majority of guests with valuable and memorable prizes from the company's management, including the main one - a certificate for 200,000 rubles when purchasing the Urals NEXT 6*4.