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Home Portfolio
August 14, 2013
Gorky Hotel
Hospital Case
A long-awaited event: a project on logo, corporate style and business stationary development for Gorky Hotel umbrella brand is declared finished.
The Gorky Hotel brand comprises three large hotels: Gorky Plaza, Gorky Grand, and Gorky Panorama. Each hotel has its own logo meaning a unique corporate style but implying various names.

IMAGE CONCEPTION

The symbol is based on the escutcheon with a ligature composed by hotels names’ capital letters. The symbol general form is an allusion to classical heraldic tradition. A stylized finial and a shield bottom highlight the unique venue location somewhere between the sea and the mountains.
Conservatism, restraint, trustworthiness, reputation provoking respect and high-level comfort – this is the message of the Gorky Hotels corporate style.
The logo light version has been specially designed for small flat formats and is used in souvenirs branding and hotels outdoor signs.

CORPORATE COLORS

Hotels core corporate colors are bronze, green and black.
All colors are performed in three systems – Pantones for ready-made dyes, CMYK for mixed dyes, and RGB for web use.

CORPORATE FONTS

All materials referring to hotels are designed using the same font family - Hypatia Sans Pro.

Hypatia Sans Pro Regular

Is used for the main text in corporate materials, headers and footers, numbers and comments.

Hypatia Sans Pro Bold

Is used to highlight titles and important text pieces. Can be used for highlighting, though we advice to use italics in the main text to do so, since the bold effect is noticed long before the person actually reads the information in bold.
The font has a number of styles to be used in advertising materials typography — Extra Light, Light, Semibold, Black.

IDENTITY AND CORPORATE STYLE FOR GORKY HOTEL BRAND

Conservatism, restraint, trustworthiness, reputation provoking respect and high-level comfort – this is the message of the Gorky Hotels corporate style.