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October 29, 2012
AFS fire protective paint
logo and package
Developing a concept of a creatively different fire protective paint package to highlight it amongst other producers via a trendy graphic minimalism decoration
Developing a concept of a creatively different fire protective paint package to highlight it amongst other producers via a trendy graphic minimalism decoration.
The creative conception is delivered through a pretty simple image of construction – a brick, which is cube-shaped in our case and is the core construction system element. The color encoding is blue vs red as an intuitive opposition of two elements: water (Anti) vs Fire (Fire), which reflects product characteristics and communicate emotions to attract customers.