St. Petersburg Tractor Plant
Tractor stand "Kirovets"
Tractor stand "Kirovets"
From 10 to 12 July 2019, MSG organized an exhibition stand for the St. Petersburg Tractor plant.
During 7 days MSG agency worked on the order of the St. Petersburg Tractor Plant in the field under the program of the largest event of the domestic agro-industrial complex "All-Russian Field Day 2019". Installation work took place on an area of 1,000 μv. During this time our specialists turned the field into a full-fledged innovative exhibition stand taking into account all modern trends. For the convenience of the guests of the exhibition, paths were laid out around the perimeter, the cut grass was covered with a special chip, more than 300 m² was covered with Italian branded tents with exquisite decor, and the walls of the air-conditioned VIP zone were made of panoramic glass overlooking the exhibition equipment. The space was divided into catering and business meeting areas. Architectural lighting and sound equipment were installed in all areas. 25 flags, more than 200 microns of designer presswalls and one meter KIROVEC letters were mounted at the entrance to the stand. Also of great interest to the public was the historical art object - the tractor "Fordzon-Putilovec", developed by the company in the 1930s. Three days of the exhibition from early morning until late at night at the stand worked administrators, dj, the presenter, photographers with instant printing of magnets and catering for all guests of the stand, and at night the cleaning service prepared the exhibition samples of equipment for the next working day. In addition to tractors on the stand, a field inspection was organized for all comers, with the opportunity to take part in the test drive and evaluate the equipment in action. Immediately after the official opening ceremony, the Minister of Agriculture of the Russian Federation Dmitry Patrushev and the Governor of the Leningrad Region Alexander Drozdenko showed great interest in the tractors. Over 4,500 people visited St. Petersburg Tractor Plant's stand during the exhibition.
