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October 20, 2014
New Cars Presentation
Not only has Sochi become the capital of Olympic Sport, Formula-1 and a host of numerous world-scale events, but also an ideal venue for new cars presentation!
More than 600 guests and journalists from all over Russia had an opportunity to test legendary Ford Company car premiers - Ford TRANSIT and Ford ECOSPORT during seven days at south coast and at the foot of Caucasus Mountains.
To get most drive out of it and provoke ultimate emotions Unifest Company with the support of MSG Agency developed a special challenging quest with a route lasting all along Caucasus Mountains and leading straight to the coast. Each Day culmination was a gala-dinner with headliner performance and a special program.