In the period April 17-21, 2021, the Diamonds of Alrosa jewelry store, located in the building of the Astoria Hotel, hosted VIP shows of precious stones and jewelry. The shows were held in a closed format, where each guest was offered an exclusive buffet table, as well as consultations from leading gemologists. MSG provided catering, interior design, staff, hostesses, security, valet parking, decorations and artists. A business brunch was held in the Winter Garden hall of the Astoria 5* hotel. VIP shows have become a good tradition, many clients and buyers of stones and jewelry are waiting for them.