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April 18, 2013
Through the stars and to the taste.
Puratos
Once you find yourself doing something no one has ever done before, you also always find yourself facing up with a risk of being a pioneer

Once you find yourself doing something no one has ever done before, you also always find yourself facing up with a risk of being a pioneer.

If you never risk – you can never eat Belgian PURATOS products. PURATOS is a market leader for bread and confectionary ingredients. Not only MSG knows the taste of PURATOS, we also know the taste of successful projects victory.
On the 11th of April our Moscow branch performed a 10+ (and this is not the temperature outside) unprecedented event gathering together decision makers from large-scale manufacturers (bread, chocolate, confectionery); guests from Belgium, China and other countries of PURATOS presence.
The event scenario was prepared according to PURATOS corporate plan: conference, new products presentation, tasting, and banquet.
The event stylistics imposed by similar PURATOS meetings in USA, China, and Belgium was simply exterrestrial. We have combined time and space. No limits – only the endless PURATOS Universe.

And here comes the dessert:

Out-of the stove brioches and baguettes hiding amongst the ears on the braid racks, almost levitating confectionary on the luminous tables. We created space with lots of functional areas.
This was the first event of a kind for PURATOS Russian filial. And we did our best to make the new Taste Galaxy spin around it.