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September 19, 2014
SovPlim
25th Anniversary
MSG team prepared a colossal fest dedicated to the SovPlim 25th Anniversary. Guests’ delight was beyond the limits
MSG team prepared an individual concept of SovPlym Universe combining all aspects of the company business. The five elements contributed to the concept image: Fire, Water, Earth, Air and Company Employees, whose energy was vital for the life in this Universe. Both the concept and its realization were performed at the highest aesthetic level.
In order to immerse guests into the very heart of this Universe, MSG specialists created a panoramic 360 degrees screen with an exclusive video projected by 14 projectors. The total screen area was 500 square meters. The screen displayed changing animated scenery: the excited guests found themselves in the outer space, on the edge of a volcano crater, rising up to the clouds, and diving into a deep ocean.

The program content also contributed to the concept of five elements: hostesses in suits each displaying the image of Fire, Water, Earth and Air welcomed guests. Guests had the opportunity to take a picture with an extraordinary tree on the background - a symbol of the Earth element. Nikita Vanchagov - an experienced magician – was surprising audience with fire micro magic.

We set a VIP tent for the guests’ comfort with additional architectural lighting, where every guest was able to make a personalized souvenir coin engraved with a SovPlym logo.

Event emcees lead a great fest, having guests’ attention during the whole evening, sticking to the event theme and spreading original humor among company employees.

Five short videos involving employees’ participation were created to reflect the idea of ​​the presence of each of the elements in Company life. A combination of story film and documentary manufacturing shots resulted in a powerful audience response and emphasized the importance of the company and each of its employees.

MSG Company conducted a great production work with company employees. We have produced a few exclusive acts, each one within the concept frames. Carefully selected artists performances complemented the program: aerial gymnastics, balancing acts, ethnic drummers, and a photodiode show. Tesla show was a splendid conclusion to the fest together with marvelous fireworks above the Neva river water area.